PATAGONIA – SUSTAINABLE & ETHICAL OUTWEAR
From global warming, deforestation, raising sea levels to poor animal welfare and violating labour rights, we are flooded with researches and articles raising concerns about our consumer choices and the impact they have on the Earth. Fortunately, more and more people realize the importance of responsible sustainable shopping and more and more companies commit to addressing the challenges and introducing some crucial changes that will have a positive effect on people, animals and the planet. We, in Boardthing, believe we have the power to make a difference every time we shop, therefore we would love to share with you some inspirational brands that we love!
“Somebody has to stop the madness,” said Patagonia CEO Marcario in the interview for Fast Company, explaining the reasons behind their activism, ethical policy and promoting long-term solutions to environmental problems. Patagonia recognizes and serves the rapidly growing number of conscious customers that want to feel morally good about the things they buy. The American company sells sustainable and ethical outdoor wear, making clothes for climbing, skiing, snowboarding, surfing, fly fishing, paddling and trail running – silent sports that do not require a motor. The company stresses the urgency “to defend wilderness, to defend air, soil, and water,” and brings in environmentally friendly fixes. All of their cotton is certified organic. They use a high proportion of eco-friendly materials including recycled polyester and nylon. Their products are well-known for their high-quality and long-lasting properties. They also introduced a repair and reuse program - on their Worn Wear website you can buy used Patagonia gear. Moreover, they have taken meaningful action on reducing emissions and water usage and claim to be committed to eliminating hazardous chemicals. The don’t use angora, leather or fur in its products and they publicly advocate for animal welfare. They only use recycled wool and down feather. They are committed to fair trade in its supply chain, in the mills and sewing factories they work with. And lastly but not least, one percent of their sales are pledge to protection and restoration of the natural environment.
On their website, Patagonia state: “staying true to our core values during thirty-plus years in business has helped us create a company we’re proud to run and work for.” We feel convinced, how about you?